In the past, creative agencies were specialized firms with highly talented individuals performing specific tasks to meet the needs of their customers. The recent trend was for creative agencies to demand more range and creative diversity of their talent. This created an enormous surge of abilities and creative traits. Phoenix Eight considered the many talents in its creative pool and developed the eight divisions to maximize these talents. These divisions are built and firmly rooted in the Phoenix Eight core belief that "design everything well." This core belief flows clearly into how each brand is developed to the final product the consumer sees. Phoenix Eight is leading the way to bring back the focus of design to the creative industry. This "crusade" leads to crossing into new boundaries of our creative talents as well as how we grow relationships with our customers.